Understanding Quality Monitoring verses Surveys

Surveys are typically used to discover a specific piece of data such as "Are our customers satisfied". A company can then take actions to improve this area of concern. Another survey would be required to assess the results of the action taken. Surveys of this type can be very expensive, and often times of questionable value.

Quality monitoring, on the other hand, is a constant. While survey techniques are used, they are used on a consistent basis. Quality monitoring not only allows you to visualize improvement as it happens, but affords early warning should something begin to go a miss.

Clearly, persistent quality monitoring is far more effective than one-time surveys. Contact 101 has brought "affordable" quality monitoring to the market such that any size company can afford it, and derive significant value.

Why Quality Monitoring

The world of business changes rapidly. Should the quality of your product, service or support begin to degrade, you cannot afford to wait until the bottom line is negatively affected to find out; it's too late. You need to know as it happens and take immediate corrective actions, thus ensuring your business does not suffer adverse affects.

Keep in mind you are calling on the same prospects your competitors are. Your competitors are constantly changing their approach, with new digestible messages, even though their offering may not have changed at all. You need to know, at any given time, if you are delivering the right message to the market.

Quality Monitoring gives you the immediate insight you need to keep up with the ever-changing demands on your business processes. Quality Monitoring can give you the competitive edge to be a leader rather than a follower.

A New Approach

In 2003, Contact 101 brought to market a service that would go on to change the way that businesses address the way they get valuable feedback from their prospects and customers, tightly coupling traditional survey research techniques with leading-edge technology in order to extract meaningful, actionable information.

Contact 101 was created to give executive management the tool necessary to maximize the percentage of early stage prospect meetings that move into the solid prospect category, and to facilitate a “lock-step” working relationship between Sales and Marketing. Using Contact 101 shows your prospects and customers that your company is concerned with TOTAL QUALITY in EVERYTHING you do.

The Contact 101 approach to quality monitoring prospect feedback continues to differentiate the Company. Rather than simply gathering and analyzing data, Contact 101 ties survey feedback directly to your overall business operations from Marketing to Customer Support. This allows businesses to "operationalize" survey feedback to achieve quantifiable financial results.