Lost Business Analysis

Analyzing why you didn't get the sale can possibly be the most important external input you can have. However, most businesses don't conduct "lost business" investigations any longer. The reason is simple. Prospects are reluctant to tell you the real reason they didn't buy from you. They don't want a confrontation, consequently, companies in the past took action on flawed data, which can be worse than taking no action at all.

It is a fact that prospects will be responsive and honest with an independant, objective third party. Contact 101 can conduct "Lost Business" Analysis Surveys, allowing companies to know the real reason a prospect gave their business to someone else. This affords you the opportunity to see that the same mistakes don't happen again.